THE CPA ADVANTAGE

TXCPA is excited to leverage our strong statewide brand to promote the CPA profession in Texas!  Our new campaign - The CPA Advantage - was developed to help CPAs, future CPAs and TXCPA chapters promote Texas CPAs to the public.

We know there are distinct and unique advantages of consulting a CPA in a variety of personal and business scenarios. This campaign will help members deliver that message to promote growth in their firms and companies and awareness of the CPA profession among the public.

View the items below and find the tools you need to promote your services. Send us your questions and suggestions and help us continue to create and add resources for your use.

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RESOURCES FOR CPAs

NEW: TXCPA Cares for Texans: Campaign sharing COVID-19 facts with the public
Your clients and colleagues may be overwhelmed by the rapid changes and vast amount of information available in the media about how recent legislation, tax deadline changes and loan opportunities affect them. This is when they turn to you, their trusted advisor.

TXCPA has launched TXCPA Cares for Texans, a campaign focused on sharing short, impactful details with the public while we continue to promote CPAs as a resource for Texas businesses and individuals. The following items have been developed and are also available for your use. You may co-brand these with your logo and share them with clients and colleagues. More resources will be added here as they are created. Contact us if you need assistance.

Social Media Graphics: Download, co-brand and post these images on your social channels. Given the rapid changes in information, it is best to contact us for the latest link to connect with these images before you post them.

Documents: Download, co-brand and share these one-pagers as attachments when doing email outreach to clients or post to your website for those seeking additional details. 

 

The CPA Advantage Advertisements

  • Print ad promoting using a CPA during tax season (space available for co-branding)
  • Social media ad promoting using a CPA during tax season

Personalized brochures to promote the value of CPAs.
Note: These are designed to be sent digitally by attaching the PDF file to an email or printed two-sided on 8.5" x 11" paper and folded in half. If you plan to send brochures to a professional printer, contact us for print-ready files.

PowerPoint Templates for “Lunch and Learn” topics that can be presented to clients, co-workers or community groups. 

Note: Templates use Saira Extra Condensed and Zilla Slab fonts. If you do not have these free fonts available on your computer, formatting may be affected. Contact us for assistance.


Media Outreach Tips
Get tips for promoting your firm, company, events or the profession to local, statewide or national media outlets

Personalized Email Signature
A sample, professional email signature to use on your company emails

Tips for Maximizing Your Social Media Presence
Learn how to utilize various social media channels to promote your firm, company or organization

Sample Social Media Posts
Tips and examples for creating engaging content for your organization or company’s social media channels

AICPA’s Marketing Toolkit
Learn more about AICPA’s CPA marketing toolkit and how to utilize these additional resources for marketing your tax practice and for marketing to small businesses

RESOURCES FOR FUTURE CPAs

How to Promote Your CPA Exam Accomplishments and TXCPA Involvement
Tips, tricks and examples for promoting passage of the CPA exam and your new license on social media, and how to add TXCPA involvement to your resume or LinkedIn profile

Details about Practice Ready
Learn more about the Practice Ready program from TXCPA and Thomson Reuters that offers real-world training and hands-on experience to help students become more hirable

RESOURCES FOR TXCPA CHAPTERS

NEW: TXCPA Cares for Texans: Campaign sharing COVID-19 facts with the public
The following items are available for co-branding and sharing in your chapter's communications. More resources will be added here as they are developed.  Contact us if you need assistance with co-branding.

Social Media Graphics: Download, co-brand and post these images on your social channels. Given the rapid changes in information, it is best to contact us for the latest link to connect with these images before you post them.

Documents: Download, co-brand and share these one-pagers.

Sample Social Media Posts
Tips and examples for creating engaging content for your chapter’s social media channels

Media Outreach Tips
Get tips for promoting the CPA profession, members or chapter events to local, statewide or national media outlets

Student Event Idea List
A comprehensive list of student events you can host within your chapter

Student Event Checklist
A step-by-step checklist for planning a student recruitment meet and greet with CPAs and what you should do prior to, during and after the event

Community Event Idea List
A comprehensive list of community events you can plan within your chapter

Community Event Checklist
A step-by-step checklist for planning a community event in your chapter and what you should do prior to, during and after the event