What CPAs Need to Know About Social Networking
Page 1 | 2DEFINITIONS
Blogs and Micro blogging
"Blog" is short for "web log." It's an online journal that is updated frequently with news, commentary, links and other information. Most blogs allow readers to post responses to the information in the blog. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.Micro blogging is a form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, digital audio or the web.
Find out more about blogs: http://en.wikipedia.org/wiki/Blog
Find out more about microblogs: http://en.wikipedia.org/wiki/Microblogs
Social Media for CPAs: Blogs
See TSCPA’s list of accounting and business blogs.
Recommend a blog for TSCPA to add to the list.
Example for a CPA firm: The Dental CPAs Blog. A CPA firm in Maryland has an expertise working with dental practices. Take a look and consider the potential marketing value of demonstrating expertise in a specialized area.
People can also add friends and send them messages, and update their personal profiles to notify friends about themselves. The Web site's name refers to the paper facebooks depicting members of a campus community that some U.S. colleges and preparatory schools give to incoming students, faculty, and staff as a way to get to know other people on campus.
Find out more: http://en.wikipedia.org/wiki/Facebook
Getting Friendly With Facebook
Join TSCPA’s Facebook Group
LinkedIn is a business oriented social networking site. It allows registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection. This list of connections can then be used in a number of ways:
- A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections) and also the connections of second-degree connections (termed third-degree connections). This can be used to gain an introduction to someone you wish to know through a mutual, trusted contact.
- It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network.
- Employers can list jobs and search for potential candidates.
- Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.
Find out more: http://en.wikipedia.org/wiki/LinkedIn
Using LinkedIn for Professional Networking
LinkedIn Tips for CPAs
Join TSCPA’s LinkedIn Group
MySpace
MySpace is a social networking Web site with an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos for teenagers and adults internationally. MySpace allows users to customize their user profile pages by entering HTML (but not JavaScript) into such areas as "About Me," "I'd Like to Meet," and "Interests." Videos and flash-based content can be included this way. Users also have the option to add music to their profile pages via MySpace Music, a service that allows bands to post songs for use on MySpace.Find out more: http://en.wikipedia.org/wiki/MySpace
Find out more: http://en.wikipedia.org/wiki/Twitter
Social Media for CPAs: Twitter
Example for a CPA firm: How Twitter launched a CPA firm into the top Google rankings – Thanks to Rick Telberg at CPA Trendlines.com
Texas Young CPAs on Twitter