Social Networking
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What CPAs Need to Know About Social Networking

Privacy and Security Concerns
Users of these services need to use caution whenever posting personal information on "public" social networking websites. Placing detailed personal information on websites can create openings for identity theft and other privacy concerns. Users should also be aware that some networking websites collect information about their users for multiple purposes.

The concepts of social networking can be a challenge to grasp if you are not tuned in to the latest goings on in cyberspace. A brief primer on social networking in general and the differences between some of the  more popular networking sites is below. Social networking can be a useful and a potentially very powerful marketing tool for individuals, businesses and firms. Learn a little more about them, including the definition of tweet.

Source: Wikipedia.org


Defining Online Social Networking

Online social networking services focus on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

Social networking has encouraged new ways to communicate and share information. The main types of social networking services are those which contain category divisions (such as former school-year or classmates), means to connect with friends (usually with self-description pages) and a recommendation system linked to trust. Popular methods now combine many of these, with Facebook widely used worldwide; MySpace, Twitter and LinkedIn being the most widely used.

Find out more: http://en.wikipedia.org/wiki/Social_networking


An example for CPA firms: How Accountants Use Social Media

Find out how social media can fit with your firm's marketing efforts:
What’s In It for Me? | Why Should You Participate in Social Networking? 
Social Media: What Works, What Doesn’t, Why Bother? | Using LinkedIn for Professional Networking 
Getting Friendly With Facebook | Twitter | Blogs

Video: Social Networking Concepts

This video below explains a few basic concepts CPAs and businesses should keep in mind as they consider marketing on social networks. The following excerpt is from the Social Media and Web 2.0 Session panel discussion at the Maryland Business Expo 2009. The entire discussion and many more like it can be found on YouTube.com by searching on Web. 2.0.
– Thanks to the Maryland Association of CPAs.
(Also see: 6 Best Practices For Small Business YouTube Marketing)

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Social Networking Details and Definitions
Blogs and Microblogging, Facebook, MySpace, Twitter, LinkedIn

SMS or Text Message Marketing
   CPA Learning 2.0
Learn more by using this self-guided program that encourages the exploration of Web 2.0 technologies.

Terms and Definitions (.PDF)
Gain a Competitive Edge with Social Networking (.PDF)

Social Media 101: Career Connections Marketing News' 2009 Digital Handbook (.PDF)

 
View Rick Telberg's slideshow –
Social Media: New Marketing Technologies for Accounting Firms

Social Media Tips
Tom Hood, CPA, the CEO of MACPA, discusses ways to leverage social networking to fuel growth and make strong connections.


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